Here’s wishing you all a Happy New Year. Thank you to my customers, and to my friends and family for all your support through 2014.
Last year was an exciting and hair-raising mixture, as I let go of the security of being part of a large organisation as an employee and set off to be my own boss, start my own business, and pursue the dream of working at something I love – floristry.
This time last year, I was studying for the next stage of my professional qualifications and doing some background research to see if there was a gap in the market and an opening locally for a contemporary approach to floristry, with a complete personalised service. I decided there was. So, by February, I’d chosen my company name, worked out my logo and my brand colours, and was ready to launch my new business, Floral Creations St Austell. Business cards, flyers and exhibition banners followed, and in March I commissioned this website so potential customers could see a range of my work and find me.
After that it’s all a bit of a blur! Setting up my workshop was [cough] hard work, but it was fantastic when it was all done, tools and equipment sorted, just the way I like it, a place for everything and everything in its place! I was busy networking, and through various meetings and events, established a fantastic relationship with Frocks & Frills Wedding Studio in Falmouth as one of their trusted suppliers, and became part of The Wedding Alliance Cornwall (they put on ‘roving’ Bridal Fayres and events in the county to appeal to every kind of bride). I also attended several specialist workshops to top up my skills – one of my highlights from this year was an amazing two day workshop with Bridal Master Florist Wally Klett as well as learning the hard way fulfilling tricky orders to deadline. So many new skills and knowledge – it’s been a great year.
And now it’s 2015! it’s been a busy start to the month, replying to bride’s email inquiries, buying and conditioning my flowers to order, and just last week it was me this time, up on the podium at the demonstration table, leading a floristry workshop for a group of students at Cornwall College. It was lovely to be able to provide an introduction to aspects of my job and send them each away with a floral creation, as part of their Industry Week at Cornwall College. Who knows? – one of them might become an apprentice with Floral Creations St Austell in years to come.
Meanwhile, any bride-to-be looking to chat over ideas for a 2015/16 wedding, I’d be delighted to meet you at the Bridal Extravaganza at The Atlantic Hotel, Newquay, 11am – 3pm on January 18th. The Atlantic is a great venue, the event is free (courtesy of The Wedding Alliance Cornwall), I will be exhibiting a lovely selection of bridal flowers, and happy to hear all about your Big Day.