June round-up

lonelybqdayWeddings, proms, celebrations, summer dinner dances, as you might expect, June is a busy month in the world of flowers and floral design. Florists, the floral industry, customers marking events from graduations to anniversaries, all of us like to make the most of everything the British summer has to offer. Floral Creations St Austell is no exception!

Monday June 16th saw the start of ‘British Flowers Week‘ : ‘a week‐long celebration of the wealth and variety of the Best of British cut flowers and foliage, championed by New Covent Garden Flower Market‘.

I love to use locally grown and British flowers in season in my work, there’s a glorious variety to choose from.  Lisianthus, stocks, hydrangeas, calla lilies, and peonies, are all among my favourites, and beautiful scented British ‘garden roses’ of course, perfect for weddings. You might be surprised how many British beauties are on offer – have a look at this fantastic chart (helpfully produced by the New Covent Garden Flower Market – it takes a moment or two to load but worth waiting for) and find the range of seasonal flowers you could choose for your event – all grown on home soil.

Later in the month, came the *’World Flower Show’ at Ballsbridge, in Dublin. Even a hard-working florist sometimes takes a holiday in summer, so I combined work with play this year and took a trip to the *WFS for some wonderful floral inspiration (and relaxation) and a chance to see the House of Waterford Crystal, a scenic train-ride down the coast.

There were some truly astounding floral creations on display at the World Flower Show, a feast for the eyes, everything from a spectacular range of orchids (another favourite!) to even more exotic and outlandish uses of foliage and form. Here’s but a small selection of my snaps from my Facebook page. The Twitter hashtag for the day was #FloralOdyssey and a journey through a sea of flowers it proved to be.

The month ended on a sweet note, too.  Sunday 29th June was ‘International Lonely Bouquet Day‘. This is a lovely idea which really appealed to me (and not just because I’m a florist) – share a little floral happiness by leaving flowers for others to find, ‘spreading smiles one flower at a time‘.

I decided to take part and made some pretty and portable summer posies (including the one at the top of this page) and left them in likely locations in and around town.

I’ll keep you posted on what happened next…

 

Competitions

contemporary wedding bouquetAs with all creative professions, there are different styles of working, and floristry is no exception.

Alongside the highly respected international names (Dutch, German, Japanese and American) who put a strong stamp on their work and host demonstrations of their art which influence us all, there are of course talented home-grown designers coming forward contributing to new trends. With each season, inspirational designers find fresh ways to include new floral materials in their designs. Some cutting edge floral creations are like the fashion catwalk, a little difficult for most of us to wear, but the trends trickle down, mellow and mature, and influence the high-street. Before long we all want that new style.

Competitions are where this all comes together. Aiming for prizes challenges our creativity and gives the industry stamp of approval to our professionalism. Entering new work is daunting, but it’s an important way to stretch our talents, develop, showcase our credentials and let our clients know we’re up with all the latest trends. (Brides, in particular, know about up-to-the-minute fashions in bridal flowers and we have to keep one step ahead!)

So this is a roundabout way of telling you what I’ve been up to lately. You guessed. Developing new work for competitions.

Last week I took part in my first Royal Cornwall Show and entered some new work in 4 floral art classes. There were some amazing designs from some very talented people and the ‘Imposed’ class (where you get a bag of materials you open when they say ‘Start!’) was great fun.

I was very pleased with my results. I was awarded a 4th in one class, and two Highly Commendeds, including one in the ‘Imposed’ class.  The constructive feedback from the other two classes was really helpful.

Congratulations to all the winners. See you next year!